Making, Selling and Wearing Boys' Clothes in Late-Victorian England

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The study explores how Britain's consumer culture and modern business practices were shaped by the ready-to-wear boys' clothing market. Through comprehensive visual and statistical analysis, it connects the design and retailing of boys’ apparel to broader social, cultural, and economic issues. This investigation highlights the significance of boys' clothing production and consumption in understanding the rise of consumer society, mass-market fashion, and evolving concepts of childhood and masculinity.