Stereotypical image of the Black Child and humanitarian fundraising

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The book explores the transformation of humanitarian NGOs in England, highlighting the rise of approximately 160,000 organizations and their evolving fundraising practices amidst financial pressures and competition. It examines how these NGOs, driven by the need to reduce dependency and attract support, are adopting corporate strategies, including marketing techniques and the controversial use of imagery, such as the stereotypical portrayal of black children. This shift raises important questions about the ethical implications of their resource mobilization methods.