The Trust Paradigm

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Focusing on the essential role of trust in sales and business development, this book provides a comprehensive guide to building, sustaining, and repairing trust in professional settings. It combines theoretical insights with practical strategies specifically tailored for sales professionals, offering innovative techniques and tools for assessing and enhancing trust levels. Addressing challenges in digital and multicultural communications, the book includes real-world examples and actionable tasks, aiming to transform professional interactions and promote ethical, successful business relationships.