Tradition and Innovation in English Retailing, 1700 to 1850

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Challenging conventional views on retailing in England from the seventeenth to nineteenth centuries, the book reassesses the narrative surrounding fixed shops and modern retail methods. It argues that concepts like 'traditional' and 'modern' are less useful than previously thought, emphasizing the interconnectedness of consumption and retailing. By employing narrative analysis, it explores the roles and perceptions of various participants, including retailers, consumers, and local authorities, highlighting their influence on the evolving shopping culture during this period.