The Concept of the Firm in the Network Economy

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Exploring the impact of social media on resource coordination, this work questions the necessity of firms in an increasingly networked world. It utilizes the shared understanding creation framework to analyze data from five firms, highlighting the complexities involved in fostering shared understanding within network environments. The findings culminate in a comprehensive model that outlines mechanisms for creating shared understanding, emphasizing the evolving role of firms amidst technological advancements and social media.