The Rational Consumer

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The book explores Edward Bernays' influential role in shaping American public relations, highlighting his manipulation of symbols to impact the economic and political landscape. It connects historical ideas to contemporary issues, particularly regarding Donald Trump's America, illustrating how the intertwining of business and politics has evolved. By examining binary oppositions in human behavior, it argues that understanding these dynamics is crucial for navigating the complexities of human nature. The work is particularly relevant in light of current global trends in exclusionary politics.