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Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers
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Groundswell : winning in a world transformed by social technologies, Charlene Li, Josh Bernoff
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
- Beschadigd
- Prijs
- € 2,40
Betaalmethoden
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- Taal
- Engels
- Auteurs
- Charlene Li, Josh Bernoff
- Uitgever
- Harvard Business Review Press
- Jaar van publicatie
- 2008
- Formaat
- Hardcover
- ISBN10
- 1422125009
- ISBN13
- 9781422125007
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Computers & Internet, Technologie, Marketing & Verkoop, Internet
- Oorspronkelijke titel
- Groundswell
- Beoordeling
- 3,75 van 5
- Aantekening
- Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers