Enchanting a Disenchanted World

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This book uniquely bridges the gap between the experiences of 20-something undergraduates and sociological insights into consumer behavior. It explores how young adults navigate their everyday lives as consumers, offering a critical analysis of their choices and the societal influences that shape them. Through this lens, it provides a deeper understanding of the complexities of consumption in contemporary culture, making it an essential read for those interested in sociology and the dynamics of youth consumerism.