Marketing approach applied to the positioning of the Catholic Church

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Exploring the often-overlooked role of marketing within the Roman Catholic Church, the book highlights how this institution employs effective techniques that blend tradition with modern strategies. It examines the Church's diplomatic efforts and comprehensive marketing mix, revealing a sophisticated approach that many may not recognize. Through research findings, the text advocates for a broader understanding of marketing's relevance beyond profit-driven entities, emphasizing its potential benefits for various organizations, including religious institutions.