Car Tourism

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Focusing on the intersection of cars and tourism, this book delves into how automotive experiences have shaped contemporary travel. It highlights the emergence of car tourism, driven by events like races and car fairs, and the establishment of dedicated spaces such as industry museums and multifunctional venues. This novel tourism phenomenon, largely unexplored in academic literature, has gained traction due to significant investments from major European car manufacturers, marking a transformative shift in the tourism landscape.