Organisational Responses to Social Media Storms

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Focusing on the impact of social media storms within educational institutions, this book employs a methodological blend of virtual and offline ethnography. It presents case studies of high-profile online risk incidents, utilizing unobtrusive data collection to analyze public interactions. By applying internet-mediated research methods, the text examines the emerging 'risk' culture shaped by computer-mediated interactions and its implications for organizations and society, offering a comprehensive view of contemporary educational discourse.