Bookbot

Brand Leadership

Building Assets in an Information Economy

Boekbeoordeling

3,6(13)Tarief

Parameters

Aantal pagina's
368bladzijden
Leestijd
13uren

Meer over het boek

Brand equity has become a crucial focus for managers, evolving significantly since its initial exploration by David Aaker in the late 1980s. Recognized as a leading authority in this field, Aaker guides managers through the emerging landscape of brand leadership, emphasizing strategies that go beyond traditional management fads. His insights aim to equip professionals with the tools necessary to navigate and excel in the ongoing brand revolution.

Een boek kopen

Brand Leadership, David A. Aaker, Erich Joachimsthaler

Taal
Jaar van publicatie
2009
product-detail.submit-box.info.binding
(Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.

Betaalmethoden

3,6
Zeer goed
13 Beoordelingen

We missen je recensie hier.