The New Nationalism in America and Beyond: The Deep Roots of Ethnic Nationalism in the Digital Age

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The book explores the rise of ethnic nationalism, focusing on figures like Donald Trump and Marine Le Pen, and the social media strategies that have fueled their support. Schertzer and Woods analyze how these leaders connect with the historical and cultural sentiments of white majorities, using a multidisciplinary approach that incorporates political science, sociology, history, and media studies. They argue that today's leaders are reinterpreting ethnic identity for the digital age to effectively engage voters and secure electoral victories.