Weaknesses of the Amazon Marketplace. Which factors contribute to the fact that suppliers are increasingly looking for new trading platforms?

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Focusing on the motivations behind Amazon sellers seeking alternative trading platforms, this research identifies key factors driving this trend. Through a combination of literature review and expert interviews, the study explores the reasons suppliers are moving away from the Amazon marketplace. The findings aim to provide insights into the evolving landscape of online trade and distribution, highlighting the challenges and opportunities faced by sellers in the current market environment.