ACADEMIC AND COMMERCIAL RESEARCH: BRIDGING THE GAP

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The book explores the disparities between academic and commercial research, emphasizing the need for collaboration between the two. It highlights how academic research is methodical and rigorous, while commercial research is practice-oriented and tailored to specific organizational challenges. By fostering effective partnerships, practitioners can enhance the practical applicability of academic findings, making them more relevant to businesses. This approach aims to bridge the gap, ensuring that academic research addresses real-world problems and benefits organizational practices.