Designing Luxury Brands

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Focusing on the intersection of sensory science and luxury branding, the book explores how to effectively create and enhance luxury brands. By analyzing successful companies like Tesla and Chanel, it introduces innovative scientific methods, including the Derval Color Test®, to understand consumer preferences. Through practical examples and experiments, readers gain insights into the unique traits of thriving luxury brands, enabling them to build, revamp, or expand their own luxury ventures with a fresh perspective.