Creativity And Innovation Management Model

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The book presents a model for managing creativity and innovation specifically tailored for office furniture companies in Venezuela. It draws from the author's research on Depanel de Venezuela, C.A., utilizing a quantitative approach and non-experimental design. The study encompasses exploratory, explanatory, and retrospective analyses, focusing on market conditions, company dynamics, and design management. By employing an exploratory survey and descriptive statistics, it identifies creative processes and organizational challenges, ultimately fostering innovative outcomes through a clear understanding of business ontology.