The Messages of Tourist Art

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The book delves into the complex relationship between tourist art and traditional cultures, highlighting the disdain for commercialized art forms perceived as inferior. It critiques the social sciences for inadequately addressing the aesthetic dimension of art, often relegating it to secondary status in sociological and anthropological studies. By comparing the treatment of art to that of religion, it questions the absence of a comprehensive theoretical framework for the sociology of art, particularly in the context of modernization in the Third World.