Mediation Analysis

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Focusing on the importance of mediation in social science research, this book explores structural equation modeling (SEM) as a flexible method for analyzing causal relationships. Dawn Iacobucci highlights how SEM can effectively handle complex mediation scenarios, including multiple measures and mediated moderation. By providing insights into the practical application of SEM and the software tools available, the book equips researchers with the necessary skills to accurately model mediation and enhance their understanding of social and behavioral outcomes.