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Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. In elaborating various breakthroughs of this era, the author reveals the abundant advantages of “Internet+”, and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.
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Mobile Commerce 3.0, Ruxiang Jiang
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Mobile Commerce 3.0
- Taal
- Engels
- Auteurs
- Ruxiang Jiang
- Uitgever
- Royal Collins Publishing Company
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 128
- ISBN13
- 9781487803704
- Reeks
- Aantekening
- Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. In elaborating various breakthroughs of this era, the author reveals the abundant advantages of “Internet+”, and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.