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Geoff Lancaster Essentials of Marketing
Geoff Lancaster Essentials of Marketing
Geoff Lancaster Essentials of Marketing

Essentials of Marketing

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This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded.

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Essentials of Marketing, Geoff Lancaster, Massingham Lester

Taal
Jaar van publicatie
1993
Bindwijze
(Hardcover)
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Taal
Engels
Uitgever
McGraw-Hill
Jaar van publicatie
1993
Formaat
Hardcover
ISBN10
0077077288
ISBN13
9780077077280
Reeks
Tags
Non-fictie, Studieboeken, Handel, Business & Management, Overige leerboeken, Marketing & Verkoop, Marketing en PR
Aantekening
This 2nd edition covers the basic elements of the marketing mix and includes discussion on wider issues such as the place of marketing in business and associated strategic matters. It includes increased coverage of portfolio analysis and the discussion of marketing research is expanded.