The Marketer's Guide to Creative Production

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This comprehensive guide offers a smart and thoughtful approach to production, ensuring clarity and success for teams. It features a rich assortment of examples, tips, and best practices to help marketers optimize their productions for the best creative outcomes and strongest business results. Recognized as a vital resource, it unites marketers, agencies, and the production community by capturing essential advertising production best practices. Jillian Gibbs demystifies the world of creative production, providing marketers and agencies with the tools to approach their projects with confidence. Covering every aspect of video and photography production—from planning and budgeting to execution and distribution—this guide offers practical tips and real-life examples. Whether you're a novice or an experienced marketer, this book empowers you to maximize your investment and effectively collaborate with partners involved in your projects.