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The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns

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A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.

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The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns, Pete Barry

Taal
Jaar van publicatie
2009
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(Hardcover)
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Taal
Engels
Auteurs
Pete Barry
Jaar van publicatie
2009
Formaat
Hardcover
ISBN10
0500514054
ISBN13
9780500514054
Reeks
Beoordeling
4,25 van 5
Aantekening
A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others.