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What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
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Branded?, Gareth Williams
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Branded?
- Taal
- Engels
- Auteurs
- Gareth Williams
- Uitgever
- Victoria & Albert Museum
- Jaar van publicatie
- 2000
- Formaat
- Hardcover
- Aantal pagina's
- 104
- Reeks
- Aantekening
- What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.