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Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
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"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Taal
- Jaar van publicatie
- 1994
- product-detail.submit-box.info.binding
- (Hardcover)
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- Ondertitel
- The Essentials of Successful Marketing from A-Z
- Taal
- Engels
- Auteurs
- Tim Hindle, Michael Thomas
- Uitgever
- Hamish Hamilton
- Jaar van publicatie
- 1994
- Formaat
- Hardcover
- Aantal pagina's
- 202
- ISBN10
- 0241002397
- ISBN13
- 9780241002391
- Reeks
- Beoordeling
- 3 van 5
- Aantekening
- Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.