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Global Marketing Strategies

Second Edition

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The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.

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Global Marketing Strategies, Jean-Pierre Jeannet, Hennessey

Taal
Jaar van publicatie
1992
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(Hardcover)
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Ondertitel
Second Edition
Taal
Engels
Jaar van publicatie
1992
Formaat
Hardcover
Aantal pagina's
899
ISBN10
0395589037
ISBN13
9780395589038
Reeks
Beoordeling
3 van 5
Aantekening
The authors combine their teaching and professional experience to present students with an authoritative viewpoint of international and global marketing. The text reflects modern global marketing with managerial views, strategic focus, and coverage of global marketing that apply to managers from any industry sector or any country.