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Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.
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Strategy. Process, Content, Context, Bob de Wit, Ron Meyer
- Taal
- Jaar van publicatie
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
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- Ondertitel
- An International Perspective
- Taal
- Engels
- Auteurs
- Bob de Wit, Ron Meyer
- Uitgever
- West Group
- Jaar van publicatie
- 1994
- Formaat
- Paperback
- Aantal pagina's
- 877
- ISBN10
- 0314032134
- ISBN13
- 9780314032133
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.