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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.
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Cases in Consumer Behaviour, Gerrit Antonides, W. Fred van Raaij
- Taal
- Jaar van publicatie
- 1999
- Bindwijze
- (Paperback),
- Staat van het boek
- Beschadigd
- Prijs
- € 4,21
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- Taal
- Engels
- Auteurs
- Gerrit Antonides, W. Fred van Raaij
- Uitgever
- John Wiley & Sons
- Jaar van publicatie
- 1999
- Formaat
- Paperback
- Aantal pagina's
- 180
- ISBN10
- 0471987816
- ISBN13
- 9780471987819
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer A European Perspective by Gerrit Antonides and W. Fred van Raaij.