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As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
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Advertising and Identity in Europe, Robin Warner, Jackie Cannon, Patricia Anne Odber de Baubeta
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising and Identity in Europe
- Ondertitel
- The I of the Beholder
- Taal
- Engels
- Uitgever
- Intellect
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 146
- ISBN10
- 1841508705
- ISBN13
- 9781841508702
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Marketing & Verkoop, Marketing en PR, Reclame en promotie
- Aantekening
- As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.