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An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance
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The Marketing Research Process, Margaret Crimp
- Taal
- Jaar van publicatie
- 1990
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Marketing Research Process
- Taal
- Engels
- Auteurs
- Margaret Crimp
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 1990
- Formaat
- Paperback
- Aantal pagina's
- 288
- ISBN10
- 0135565154
- ISBN13
- 9780135565155
- Reeks
- Aantekening
- An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance