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A unique personality, David Ogilvy is hailed as the creative force of modern advertising, with his sharp, iconoclastic nature illuminating the industry like no other. Despite starting with no credentials, clients, or money, he became a revolutionary figure whose influence is still felt today. His campaigns transcended mere advertising, creating pop culture icons like the Hathaway shirt man. His impressive client roster includes Rolls Royce, Campbell's Soup, and IBM, showcasing his versatility. Born in 1911 in Surrey, Ogilvy faced early challenges, including economic hardship during World War I, which led his family to London. He attended boarding school and Oxford before embarking on a diverse career path that took him to America, where he ran a polling service for Hollywood elites, and back to England, where he worked for British Intelligence. His journey culminated in a position at the London advertising agency Mather and Crowther, marking the beginning of his legendary career. Ogilvy's life is filled with colorful experiences, from his unconventional upbringing—where his father’s rigorous methods included a daily tumbler of raw blood—to his adventures in the Amish community and beyond. An innovative businessman and great storyteller, David Ogilvy's autobiography reflects his extraordinary life and the many twists that shaped his path to success.
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Blood, Brains & Beer, David Ogilvy
- Taal
- Jaar van publicatie
- 1978
- product-detail.submit-box.info.binding
- (Hardcover)
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