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Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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4-D Branding, Thomas Gad, Richard Branson
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
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- Prijs
- € 1,20
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- Titel
- 4-D Branding
- Ondertitel
- Cracking the Corporate Code of the Network Economy
- Taal
- Engels
- Auteurs
- Thomas Gad, Richard Branson
- Uitgever
- Financial Times Management
- Jaar van publicatie
- 2000
- Formaat
- Hardcover
- Aantal pagina's
- 256
- ISBN10
- 0273653687
- ISBN13
- 9780273653684
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Arguing that commercial brand names extend beyond products and marketing departments, a brand strategist with company offices in Europe evangelizes for as he says one must his 4-D Branding model in the context of the network economy. Includes a foreword by Virgin founder Richard Branson; company examples (e.g. Ikea, Starbucks); "ten commandments for a brand with a future"; and a few reference notes. Lacks an index. Annotation c. Book News, Inc., Portland, OR (booknews.com)