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Body and Soul

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Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of u4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities."

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Body and Soul, Alan Roddick

Taal
Jaar van publicatie
1991
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(Hardcover)
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Taal
Engels
Uitgever
Ebury Press
Jaar van publicatie
1991
Formaat
Hardcover
Aantal pagina's
256
ISBN10
0712647198
ISBN13
9780712647199
Reeks
Oorspronkelijke titel
Body and soul
Beoordeling
4 van 5
Aantekening
Anita Roddick admits that she knew nothing about business when, at 33, she opened her first Body Shop in Brighton with a bank loan of u4000. Now there are 570 Body Shops in 37 different countries and there will be 1000 before the next century. This book describes the way in which she has achieved this success. Turning conventional business wisdom on its head, the Body Shop spends no money on advertising or designing expensive packaging, but invests time, money and manpower on a range of vital humanist and environmental issues. It has also set up highly successful industries in threatened areas of the Third World - and quite literally, saved whole communities."