International Business Expansion

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The Future is in International Trade The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to: - select which countries offer you the best markets; - determine market entry strategies such as using local agents, a master distributor, or a joint venture; - set up an R&D center without jeopardizing your IP; - model your operating costs and manage currency risks; - localize your product, sales and support functions; - and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.