Masterclass Steve Jobs

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A "THINK DIFFERENT" APPROACH TO INNOVATION—Based on the Seven Guiding Principles of Apple CEO Steve Jobs. In this acclaimed guide, Carmine Gallo presents a step-by-step program of powerful tools and techniques inspired by Jobs's legendary presentations. Discover strategies for sparking creativity and innovation in any workplace. Learn to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success. Jobs's company slogan "Think Different" embodies a transformative approach to innovation applicable across various fields. The Seven Principles of Innovation include: Do What You Love—rethink your career; Put a Dent in the Universe—rethink your vision; Kick Start Your Brain—rethink your thinking; Sell Dreams, Not Products—rethink your customers; Say No to 1,000 Things—rethink design; Create Insanely Great Experiences—rethink brand experience; and Master the Message—rethink your story. By following Jobs's example, you'll unlock your creative potential and foster an environment that encourages innovation. Gallo draws insights from interviews with successful professionals across various sectors to distill Jobs's philosophies into attainable principles that inspire us to "Think Different." An enhanced ebook is available with demonstration videos of Jobs' innovation secrets.