Understanding Cultural Differences

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Understand German and French cultures for better businessHuman resource management, at home and abroad, means assisting the corporation's most valuable asset - its people - to function effectively. Edward T. and Mildred Reed Hall contribute to this effort by explaining the cultural context in which corporations in Germany, France, and the United States operate and how this contributes to misunderstandings between business personnel from each country.Then they offer new insights and practical advice on how to manage day-to-day transactions in the international business arena. Understanding Cultural Differences echoes and elaborates on Edward T. Hall's classic studies in intercultural relations, The Silent Language and The Hidden Dimension . It is a valuable guide for business executives from the three countries and a model of cross-cultural analysis.