The 24-Hour Customer

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Time is more important than money. Today's customers are overwhelmed and stressed, leading to a scarcity of time despite the 24/7 availability of commerce and engagement options. Companies struggle to capture even a fraction of the 1,440 minutes in a day. In this insightful work, Adrian C. Ott, CEO of a Silicon Valley consultancy, emphasizes the need for businesses to strategically manage customer time and attention to thrive in a competitive environment. She delves into the economics of time and attention, explaining why customers may spend hours on social networks yet claim they have "no time" for other offerings. Drawing from extensive research and real-world examples from leading companies, the book introduces tools like Time-Value Tradeoffs and Time-ographics to identify opportunities for revenue growth and market presence. With compelling case studies from organizations such as Johnson & Johnson and Amazon, it presents innovative ideas for leveraging time, attention, and value to create unique products and services tailored for today's multitasking customers. This work equips executives with strategic insights that can reshape their approach to business and customer engagement.