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This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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Corporate Communication, Joep Cornelissen
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 7,49
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- Titel
- Corporate Communication
- Ondertitel
- A Guide to Theory and Practice - 3rd Edition
- Taal
- Engels
- Auteurs
- Joep Cornelissen
- Uitgever
- SAGE Publications Ltd
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Reeks
- Tags
- Non-fictie, Handel, Economie, Communicatie
- Aantekening
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.