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End of Competitive Advantage

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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.

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End of Competitive Advantage, Rita McGrath, Alex Gourlay

Taal
Jaar van publicatie
2013
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(Hardcover),
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€ 8,22

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Taal
Engels
Jaar van publicatie
2013
Formaat
Hardcover
Aantal pagina's
204
ISBN10
1422172813
ISBN13
9781422172810
Reeks
Aantekening
Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.