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Global Edition: Consumer Behavior - Ninth Edition

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For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon

Taal
Jaar van publicatie
2010
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(Paperback),
Staat van het boek
Goed
Prijs
€ 7,49

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Titel
Global Edition: Consumer Behavior - Ninth Edition
Taal
Engels
Jaar van publicatie
2010
Formaat
Paperback
Aantal pagina's
688
ISBN10
0137034962
ISBN13
9780137034963
Reeks
Aantekening
For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.