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This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.
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Marketing, Greg W. Marshall, Elnora W. Stuart, Michael R. Solomon
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 4,79
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- Titel
- Marketing
- Ondertitel
- Real People, Real Choices - Fourth Edition
- Taal
- Engels
- Uitgever
- Prentice Hall
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- Aantal pagina's
- 624
- ISBN10
- 0131449680
- ISBN13
- 9780131449688
- Reeks
- Aantekening
- This student-friendly marketing text introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In addition to learning all the terminology needed to pass a final exam, students will come to understand that marketing is about creating value and how that is accomplished in the real world.