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The Curve. Die Kurve, englische Ausgabe

Turning Followers into Superfans

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For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.

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The Curve. Die Kurve, englische Ausgabe, Nicholas Lovell

Taal
Jaar van publicatie
2014
Bindwijze
(Paperback)
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Titel
The Curve. Die Kurve, englische Ausgabe
Ondertitel
Turning Followers into Superfans
Taal
Engels
Uitgever
Penguin UK
Jaar van publicatie
2014
Formaat
Paperback
Aantal pagina's
272
ISBN10
0670923214
ISBN13
9780670923212
Reeks
Aantekening
For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.