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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
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A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Taal
- Jaar van publicatie
- 1991
- Bindwijze
- (Paperback),
- Staat van het boek
- Zeer goed
- Prijs
- € 3,99
Betaalmethoden
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- Titel
- A Preface to Marketing Management
- Ondertitel
- Fifth Edition
- Taal
- Engels
- Auteurs
- J. Paul Peter, James H. Donnelly Jr.
- Uitgever
- Irwin Professional Publishing
- Jaar van publicatie
- 1991
- Formaat
- Paperback
- Aantal pagina's
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Reeks
- Tags
- Handel, Marketing en PR
- Aantekening
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.