Issues in ESP Designing a model for teaching english for business purposes

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This book has aimed lo discuss some major issues related lo teaching Engiish for Specific Purposes ESP with particular emphasis on teaching Business Engiish to students of Management and Marketing What distinguishes ESP courses from their general equivalents is that they are designed to satisfy the particular needs of the learner related in themes and topics to particular disciplines or occupations and activities characteristic of these disciplines or occupations The book provides a comprehensive overview of how ESP developed and an update on major developments in the discipline The theoretical considerations have been well balanced with practical applications in the final chapter the reader will be presented with a model for leaching linglish for Business Purposes