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Cambridge Studies in the Emergence of Global Enterprise

Deze serie duikt in de complexe geschiedenis en evolutie van wereldwijde ondernemingen, met een bijzondere focus op de 20e en 21e eeuw. Het onderzoekt belangrijke aspecten zoals innovatie, ondernemerschap en de veranderende dynamiek tussen bedrijfsleven en overheid. De collectie biedt inzichtelijke internationale en vergelijkende studies. Het is essentiële lectuur voor wie geïnteresseerd is in economische geschiedenis en het landschap van internationaal zakendoen.

The World's Newest Profession
Global Brands
Creating Global Shipping
  • Shipping has been a leading sector in European economic growth for centuries. Yet, it rarely features in business or economic history. This history of shipping in Greece, which centers on the Vagliano brothers and Aristotle Onassis, redresses this by making this invisible global business visible.

    Creating Global Shipping
    4,5
  • Global Brands

    • 326bladzijden
    • 12 uur lezen

    Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.

    Global Brands
    3,5
  • The World's Newest Profession

    Management Consulting in the Twentieth Century

    • 392bladzijden
    • 14 uur lezen

    In The World's Newest Profession, Christopher McKenna offers a history of management consulting in the twentieth century. While management consulting may not yet be a recognized profession, the leading consulting firms have been advising and reshaping the largest organizations in the world since the 1920s. This groundbreaking study details how the elite consulting firms, including McKinsey and Booz Allen, expanded after U.S. regulatory changes during the 1930s, how they changed giant corporations, nonprofits, and the state during the 1950s, and why consultants became so influential in the global economy after 1960. As they grew in numbers, consultants would introduce organizations to "corporate culture" and "decentralization" but they faced vilification for their role in the Enron crisis and for legitimating corporate blunders. Through detailed case studies based on unprecedented access to internal files and personal interviews, The World's Newest Profession explores how management consultants came to be so influential within our culture and explains exactly what consultants really do in the global economy.

    The World's Newest Profession
    3,6