Innovation is highlighted as essential for organic growth and enhancing brand value in this insightful guide. Fons Trompenaars and Peter Woolliams leverage extensive market research to present practical strategies tailored for companies of various sizes. Their approach aims to empower businesses to foster a culture of innovation, ensuring sustainable development and competitive advantage in the marketplace.
Presenting a new framework that explores the perspectives of employers and employees in the changing world of work.
Current recruitment practices are a cloning process which seeks to match applicants with their corporate culture. This ignores applicants with different points of view and differing value systems. The authors explore the idea that, while all organisations should promote their core values, the application of them needs to be revisited.
How to Understand and Apply the World's Most Powerful Business Tools
This book gives an overview of the key features and potential applications of each of the most important management models in nine different categories: sustainability, innovation, strategy, diversity, customers, human resources, benchmarking, leadership and implementation.
The definitive guide to cross-cultural management.
Lessons From The World Leading Experts In Cross-Cultural Management
This practical course-book synthesizes contemporary cross-cultural communication and management knowledge for students and professionals. Authored by twelve respected authorities from diverse countries and cultures, it prepares students to understand the influence of culture in management and communication, equipping them with the necessary skills to adapt in an increasingly multicultural world. Each contributor is a published expert in cross-cultural management, and the textbook is supported by several European universities. Comprising 12 comprehensive chapters, it features up-to-date theories, real-life examples, case studies, and workshops, all presented in an easy-to-use format. The contributions from international practitioners and professors bridge the gap between academic writings and the practical realities faced by those dealing with intercultural situations. With insights from various nations and cultures, the book encourages readers to expand their perspectives. It is primarily aimed at students and instructors, particularly those seeking a structured outline for management courses. Additionally, professionals, consultants, managers, and trainers engaged in international and cross-cultural challenges will find it beneficial. The textbook is available in multiple formats, including Black and White Student edition, Color Deluxe edition, and Kindle edition.
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.
In a world characterised by globalisation, more and more entrepreneurs are entering the international market. Experience has shown that servant leadership is the most effective instrument to reconcile opposing viewpoints. This book is suitable for those who are interested in cross-cultural management and servant leadership.
Managing People Across Cultures maps out the value of people issues in the organizations of today. It challenges us to ask key questions such as ?How did Human Resource Management (HRM) come to be and what genuine need is there for it?? and ?What should the future direction of HRM be?? Fons Trompenaars and Charles Hampden-Turner spell out their vision for what HRM must do to stay relevant to businesses today. Their view is that people management must embrace the values of entrepreneurship i.e. agility, flexibility and innovation to ensure its continued effectiveness. The authors also argue that workplaces have to become customized to grow and learn as its employees push the boundaries of learning and discovery. Functional barriers also need to be torn down. You will discover that the rightful place for HRM is at the fountainhead of any business; the place where ideas are first generated and mobilized for action.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
