Adrian J. Slywotzky Boeken

"The Profit Zone" reveals the the profit-strategy secrets of ten of the world's greatest business personalities, including Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us

Describes the various patterns of business operation that lead to profitability through a series of conversations in which an expert on profits teaches a student.

"Profit Patterns" shows how to make sense of the trends that are changing theway companies make money.

"Addresses today's economic challenges by providing powerful and practical strategies to generate new growth, otherwise known as 'demand innovation'." - dust jacket.

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.

According to Slywotzky, "value migration" is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth. "A strategy guide that will show you why businesses rise and fall, and how to profit at each phase of a market's life cycle".--Success "[Slywotzky's] far-sighted new book...is likely to shake up the way executives look at their priorities".--Journal of Business Strategy

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

Der führende Wachstumsspezialist Slywotzky weiß, wie Manager stagnierende Märkte wieder auf Wachstumskurs bringen: Es gilt, das verborgene Kapital des Unternehmens zu nutzen und mit Nachfrage- Innovationen neue Märkte selbst zu erfinden. John Deere, führender Hersteller von landwirtschaftlichen Nutzfahrzeugen, nutzte seinen guten Ruf in der „grünen Branche“ und schuf sich mit dem Vertrieb von Landschaftsartikeln vom Mulch bis zur Bewässerungsanlage ein zweites Standbein. Dank fundierter Strategien schaffte es auch ein Scheckanbieter, in Zeiten des Onlinebankings zu expandieren, und der traditionelle Filmehersteller Kodak ging mit Digitaltechnologien auf Wachstumskurs. Mit vielen Beispielen, Fragebögen und Implementierungstipps geben Slywotzky und Wise die Methoden und das Know-How an die Hand, das Wachstum auch in Ihrem Unternehmen anzukurbeln.

Über ganz konkrete Handlungsanweisungen (beispielsweise einen minutiösen Workshop-Plan) gibt Slywotzky Führungskräften einen Plan zur Reorganisation ihres Unternehmens an die Hand. Jede einzelne Methode für die Reorganisation veranschaulicht der Autor an einem Beispiel aus der Praxis. So führt er unter anderem IKEA an, das durch die Reorganisation vom Kramladen hin zur Spezialisierung auf Möbel so erfolgreich werden konnte, wie es heute weltweit ist.