Badvertising
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Uncovers the devastating psychological, social and environmental costs of advertising
Andrew Simms is de auteur van een boek dat ecologische schuld en de opwarming van de aarde in relatie tot de rijkdom van naties onderzoekt. Hij richt zich op de diepere economische en ecologische verbanden die onze wereld vormgeven. Zijn werk roept op tot een herwaardering van de huidige economische modellen en hun impact op de planeet. Simms' benadering biedt een kritisch perspectief op de relatie tussen economie en ecologie.






Uncovers the devastating psychological, social and environmental costs of advertising
Už jste někdy zažili pocit, že se všechno kolem hroutí? Nejste sami. Všechno, od bankovních praktik po globální oteplování, možná vypadá beznadějně, ale co kdybychom mohli chod věcí vrátit do původních, nebo možná ještě lepších kolejí? Co když to jediné, co nám v tom brání, je nedostatek představivosti a nadbytek zastaralých ortodoxních přístupů? Co si máme myslet o světě, kde je možné, aby jedna země dovážela stejné množství zmrzliny, toaletního papíru a dalšího zboží, jako vyváží a kde jsou vysoce postavení bankéři placeni miliony za to, že ničí ekonomické hodnoty, zatímco uklízečky v nemocnicích vytvářejí hodnoty, které představují několikanásobek jejich platu? Pomocí fascinujících a ikonoklastických detailů – počínaje krachem v našich peněženkách a konče způsobem, jakým se stravujeme a pracujeme – nás kniha Konec světa se nekoná informuje o skutečnosti, že vyčerpávající honba za hospodářským růstem možná vůbec nestojí za vynaložené úsilí, že za náš přehnaně materialistický přístup platí vysokou daň životní prostředí a hlavně že to všechno nás nakonec vůbec nečiní šťastnými.
A fascinating look at a world in which we have become obsessed with economic growth at theexpense of quality of life, and what we can do to change Ever get the feeling that things are falling apart? You're not alone. From bad banks to global warming it can all look hopeless, but what if everything could turn out, well, even better than before? What if the only thing holding us back is a lack of imagination and a surplus of old orthodoxies? In fascinating and iconoclastic detail—on everything from the cash in your pocket to the food on your plate and the shape of our working lives—this book describes how the relentless race for economic growth is not always one worth winning, how excessive materialism has come at a terrible cost to our environment, and how it hasn't even made us any happier in the process. The author believes passionately in the human capacity for change, and shows how the good life remains in our grasp. While global warming and financial meltdown might feel like modern day horsemen of the apocalypse, this book shows how such end of the world scenarios offer us the chance for a new beginning.
Climate change is currently presented by campaign groups and scientists as an impossibly daunting threat. On the face of it, it would seem we must make impossible sacrifices if we want to do our bit for the environment and lead more sustainable, less damaging lives. This book shows that isn't the case at all. It brings together household names who share a conviction that, on the contrary, living well needn't cost the earth - and will tell you why and how. Their collective vision, covering areas from architecture and politics to food and happiness, will completely reframe the way you think about climate change and what you're willing to do about it. Far from the usual doom and gloom, many here argue that climate change presents a once-in-a-century opportunity to address a whole basket of problems with energy and imagination. If we get things right, instead of an environmental apocalypse we could end up in a win-win situation - with both more satisfying lives and robust answers to these pressing, seemingly unsurmountable, problems.Contributions include: Phillip Pullman, A. C. Grayling, Oliver James and John Bird on love, happiness and telling tales Kevin McCloud, Nic Marks, Stephen Bayley and Wayne Hemingway on good design. Hugh Fearnley-Whittingstall, Colin Tudge and Rosie Boycott on good and sustainable food. David Cameron and Caroline Lucas on the politics of the good life. Tom Hodgkinson, David Boyle and David Goldblatt on having a good time. Anita Roddick, Adair Turner, Ann Pettifor and Larry Elliott on good business and work.
In his analysis, Andrew Simms, director of the acclaimed think-and-do-tank the New Economics Foundation, and in association with tescopoly.org, tackles a subject that none of us can afford to ignore - what supermarkets in general, and Tesco in particular, are doing to the way we think we live our lives.