National cultures and international competition

Meer over het boek

This book is first and foremost a history of Schering AG, one of Germany's best known pharmaceutical companies, from its birth as a pharmacy in the middle of the 19th century to the first steps of its re-birth as a multinational in 1950. It traces the various stages of Schering's development, its relationships to other chemical companies, its government, its bankers and other shareholders. The book also tries to put this history in the context of Schering's changing--and for the most part increasingly hostile--political, social and economic environment.