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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
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The Brand Gap, Marty Neumeier
- Taal
- Jaar van publicatie
- 2006
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Brand Gap
- Ondertitel
- How to bridge the distance between business strategy and design
- Taal
- Engels
- Auteurs
- Marty Neumeier
- Uitgever
- New Riders
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Kunst, Design, Marketing & Verkoop, Ondernemerschap
- Beoordeling
- 4 van 5
- Aantekening
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."